Affiliation Cash - The affiliate frontline

Dammit! They're co-opting EVERYTHING!

We here at Affiliation Cash would like to wish all of our affiliates a very merry Christmas (and I suppose we should have wished you a happy Hannukah about two weeks ago… Apologies to Muslims, I have no clue when Ramadan is/was. Also, does anyone know what Buddhists do at this time of year?).

Either way, may the best of the season be with you and your loves ones.

Seasons greetings aside, this time of year is actually a gold mine of opportunity for those willing to put in a little bit of extra work.

Why?

December 26th.

Would you use this at ANY other time of year?

People world wide will have just opened gifts. Many of those gifts are going to be media players. Either brand new or upgraded. People are going to want to fill the extra capacity and capabilities of their new device. They’ll be looking for a way to do this cheaply. Others will buy the device and will be looking to purchase some sort of free downloading service to go along with it directly.

You might want to get a PPC campaign on the boil with things like “Need to fill up your new Mp3 player?” or “Need to put some Mp3s on Johhny’s Christmas iPod?” or some such.

Happy (Hannukah?) Hunting - Harvey

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Figured while I was laying out the comScore smackdown, I may as well give you one last thought from them.

If you like in the UK, household mothers control more of the spending decisions than any other groups (except obviously, for single people who can waste all of their money however they see fit, like a delightful pair of new Windsor shoes, or Cleo magazine, whatever *shakes a fist at all the single people with discretionary income*) such as children, husbands, co-dependent defacto spouses, etc.

So if you’re attempting to target people via PPC or SEOing sites, think of mothers. Better yet, talk to your mother, her sisters, friends, etc., and see if you can get a small and informal focus group going to find out what kind of sites they like to visit, what kind of ads they’re likely to click on, etc.

Click for full size

Not only is this form of market research quite cheap for you (an afternoon, tea, some biscuits and a cake, versus hundreds or thousands of dollars for a RoyMorgan research report that’ll tell you the same thing), you’ll get the information that you’re after first hand and can tailor campaigns directly from that. What’s more, it will also likely give you some insight into female Baby Boomer attitudes at the same time, especially if you’re making notes about their idle chatter.

Yes, it’s a bit of hard work, but I think you’ll find it pays dividends if you can implement it.

Happy Hunting - Harvey

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Or at the very least, you can convince her you can.

Mother, or more accurately, mothers are getting onto the internet in droves, and creating a very specific set of demographics all of their own. The good folks over at Nielson (the market research firm) have basically catalogued the predominant behaviours, and slotted them neatly into some nice statistically averaged groupings they call “Power Moms”.

If you look closely at the reflection on the monitor, you can tell the laptop's not even on ;)

There are two important things to note here:

1. All these Power Moms are trying to look out for their families in these tough economic times by looking for the best deals they can get online (i.e. unlimited entertainment for a low, low price so as to keep the kids busy and quiet *cough cough, nudge nudge*)
2. Mothers below the age of 34 are heavily into social networking over forums, social web sites, and blogs.

They’re into networking, and looking for good deals.

Sounds like we’re onto a winner here: Look for forums on raising young families and start pretending like you’re a young mother. Hell, find a *shudder* Twittering mother with plenty of followers, follow them and start to follow their followers for the refollow… you follow?

Good! Then along with your sporadic, pre-scripted bits posted at random intervals about your (supposed) children and the cute/bizarre/awful/joyful things they do, you can insert the occasional link for your Affiliation Cash offers saying how awesome it is that you don’t have to pay for tickets to the movies anymore and it’s saving you $50 a week on iTunes fees or some such.

Happy Hunting - Harvey

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